For So You Think You Can Dance Season 16 key art, our goal was to build upon the key art from the previous year, while creating something engaging and different for fans.
Approach
We decided to expand upon the painterly style from Season 15 key art. We added texture and graffiti art, giving the piece an urban feel that differentiated it from the previous season.
Results
The final piece maintained the theme and style that we had established, while still feeling completely unique.