Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This branding propaganda aims to use untypical typography and quirky aesthetic choice in representing the looking and feel of this brand.
Approach
The branding materials including, both physical and digital products that showcase one of a kind holistic view of Low Classic. The way of showing the brand value is by providing minimalist design but with elegant typography details.
