As a new player in Canada’s competitive cannabis retail market, Alchemy distinguishes itself from the competition by providing clients with a fully immersive experience. We were asked to develop a brand identity for Alchemy, a new player in Canada’s competitive cannabis retail market.
Approach
We designed a brand identity for Alchemy that takes inspiration from the company’s name and its product. The wordmark is in a constant state of change, echoing the meaning of the word “alchemy”—a seemingly magical process of transformation—and the feeling of transcending from one state to another that cannabis can evoke. The glows add a layer to the meaning of change and the effects of Cannabis.
Results
The brand program was extended across packaging, signage and print and digital collateral. Also covered by several design blogs and publications when shared for the launch.
