Create a cohesive brand for SCAD Athletics that reflects the student-athlete achievements within the university's multiple sports.

Echoing the redesigned logo, a new typeface was incorporated throughout all brand materials. This text, on uniforms, business cards, web materials and more, showcases the determination and professionalism of SCAD Bees.

We redesigned the honeybee mascot to create a more aerodynamic stance and forward motion. Based on the Francker Condensed Semibold font, the streamlined typeface throughout all brand materials incorporates a stinger to suggest the honeybee's tenacity. This text, on uniforms, business cards, web materials and more, showcases the determination and professionalism of SCAD Bees.

SCAD Athletics now has a powerful, dynamic brand that meets the high caliber of SCAD student-athletes.