Create a brochure featuring our best thinking on topics relevant to our clients and highlighting steps we take to deepen our capabilities and strengthen our value proposition
The global economy continued its bull run in 2018, even as geopolitical dynamics became increasingly volatile and uncertain. These tensions in balance became the concept driving the design of the Firm’s 2018 Annual Review.
Our photography brings humanness to issues like leveraged debt, cryptocurrency regulations, or cross-border M&A, typically viewed as corporate and soulless. The photos are metaphors of these subjects and range from art, to tailoring, to cooking reminding us that all of these issues at the end affect us not just as lawyers or bankers, but as people.
To highlight the tensions in balance concept, parts of the photos and text are deliberately misaligned on the section openers. Inside of the sections, story titles, pull quotes and callouts create the impression of pieces shifting in an effort to balance the tensions.
Inside the sections, photos illustrating the articles are sliced to start on one spread and continue on the next which adds more tension to the layout.
Or infographics are inspired by manuals and blue prints playing off on the idea that White & Case provides the manual to navigate through the tensions in balance in the world.
This visual presentation enabled the Firm to highlight its achievements in a much more compelling way than could be done in words alone. Similarly, the book delivers a compelling story to both internal and external audiences, highlighting the relevance and excellence of the Firm’s thinking and achievements across the globe. The hardcopy and digital versions provide a relevant tool to our lawyers and business staff for use in beginning new conversations and enhancing existing relationships.