China has thousands of years of tea culture. Zhe Gu Tea packaging retains both traditional culture and modern simple design. For tea industry development, this benefits the development of any industry is inseparable from the cultural heritage, contemporary and contracted packaging design makes the innovation of tea industry and market demand of consumers a good docking. For consumers, the choice of Zhe Gu Tea is also a recognition of packaging. So packaging design is a brand value enhancement for Zhe Gu Tea. A unique temperament, a way of life connected together.
The unique logo mark originated from Chinese font of little hero with the slim profile of tea leaves, which presents the shape of the aroma. The design inspiration came from the tale of partridge. By adopting the pure white background, it depicts a partridge rest on the tree in line drawing method directly and simply. The high end packaging originated from an obstruct conception of Buddhism as the Chinese word"Kon". Dong Shan hill is a Buddhist shrine.
The design inspiration came from the tale of partridge. By adopting the pure white background, it depicts a partridge rest on the tree in line-drawing method directly and simply. Zhe Gu tea is a tea brand with a millennium culture, packaging was inspired by a story of Zhe Gu and tea tree. Zhe Gu tea's grown in hainan on a mountain, the mountain worship Buddha, more moist mountain spring. In high-end tea constantly in the process of the change, Partridge tea need to cater to this trend Expand the hainan area outside of the high-end crowd of brand awareness and brand.