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As part of a brand refresh for The JAMA Network, Conjure was asked to develop a series of brand ads intended to increase awareness and convey key attributes to the physician audience.
The JAMA Network has the opportunity to not only raise awareness of the existence of its brand, but significantly expand people’s understanding of and appreciation for the organization as a leader in the field of scientific publishing. Our approach focused on a new series of colorful, engaging and inclusive images and messages that clearly stood out as a unique, approachable, and forward looking presentation for the organization.
A positive response to the campaign has driven the brand refresh to a broader array of marketing materials.