Isn’t your glass clean Enough.

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Award: Silver

Professor: Kevin O'Neill

School: Syracuse University, The Newhouse School

Student: Ting Peng

Category: Advertising; Retail

Country: United States of America

Award: Silver

Professor: Kevin O'Neill

School: Syracuse University, The Newhouse School

Student: Ting Peng

Category: Advertising; Retail

Country: United States of America

Title: Isn’t your glass clean Enough.

Art Director: Ting Peng

Assignment

Create print advertisement that raises awareness for Windex.

Approach

This print campaign uses three common objects we usually have in home to relate people’s feeling. The fish, the toothbrush, and the flower are the main visual in the campaign to refer the objects that contain these.

Results

This print campaign is designed to show the benefit of using Windex product, and using the illusion of eye to displace how Windex can trick your eyes.