Wealth Alliance is one of Ireland’s leading firms of independent certified financial planning professionals. What sets the brand apart is its firm belief that financial planning is about more than just managing money; it’s about gaining a deep understanding of every client’s personal lifestyle choices, goals and ambitions to help them realise their dream of financial freedom.

The world of financial planning is highly competitive and the the brand felt that it was falling short of communicating its brand assets and unique point of difference in the marketplace.

We were asked to develop a brand strategy that would to help Wealth Alliance focus on its reason for being and create a compelling brand personality that would accelerate the brand to the next level.

We held a brand workshop with key stakeholders to establish a set of brand values that captured the true essence of the brand. These values formed and intrinsic part of the brand blueprint and, coupled with a clearly defined ambition and vision for the brand, provided the creative springboard for a strategic new brand positioning.

The design direction is a strong departure from conventional financial communications pieces. Aspirational photography, inspirational tone of voice and a bold design style have combined to create a much more confident brand message – conveying that anything is possible in the pursuit of personal goals. This fresh new identity is a genuine representation of Wealth Alliance’s brand values.

We’re delighted to say that as a result of the successful brand repositioning our relationship with Wealth Alliance has gone from strength to strength. Over the last six months we have continued to partner with the brand, developing a full spectrum of strong coherent communications pieces including brochures, stationery, a website and financial planning folder.