Logitech was launching its newest iPad accessory—a super lightweight iPad Folio, designed to protect your iPad while enhancing its beauty. iPad consumers are notoriously difficult to market to, in that they already think that their iPad is light, portable and nearly perfect.
We created an iconic feather image, composed out of different angles of the Folio, to showcase it's "feather light" beauty and attributes. Inspired by feathers found in the wild, a spectrum of colors running from top to bottom became a way to show off the Folio color story in one organic, seamless image.
The master creative image was utilized across the world in a global campaign that launched this product online, in-store and via print.