The Roda de Ter Council’s intention was to carry on encouraging the townspeople to leave their rubbish in the right kind of bin for selective collection and recycling, a system that had been started up a year before. So we cast around for an everyday image taken to absurd extremes, in order to show how easy it was to do what they were being asked to do: to put each kind of rubbish in the right place. The photo helped to achieve a sense of reality and of proximity to the people, thereby enhancing the message.