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Isn't That A Crime, is a print campaign that raises awareness about food waste.
Food waste ends up in landfills where it rots and pollutes the water and land nearby, as well as air all over the world. Affecting lives all over the world (cancer, respiratory diseases, contamination of water, birth defects, and even death).
With this campaign we show food waste as a crime scene to drive the message that food waste kills.
The print ads made the target audience reconsider not finishing everything on their plate.