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HOOK's assignment as to create an icon for BarnaCo. Stephane Barna quit her job as Editor of the sharp, local newspaper and started this new public relations and marketing company.
Our approach was based on the founder's attitude. Unusual, contrary and blunt. We emptied several pencils sketching icon concepts ranging from a rat held up by a balloon to a combination pen/missile. All of the icons looked like they belonged on the side of a vehicle belonging to a James Bond Villain. But the winner of that contest was this remote control. Built in the shape of a "B" with buttons made from "C" and "O", this one had a vintage feel that married up well with the name BarnaCo. The client felt like it made the name feel larger.
They are up and running and ruling their little world with an iron fist.