Over 5 trillion pieces of plastic currently litter the oceans. Refuse single-use plastics and support initiatives such as The Ocean Cleanup, Plastic Kills and Plastic Pollution Coalition.
Approach
Plastic bag as a skull floating in the ocean. This image felt appropriate for the dire state in which our oceans are.
Results
The spooky image juxtaposed with the incredible number creates a sense of urgency. We need to act now.
