Bernie & Phyl’s Furniture Stores, an established, family-owned furniture retailer in the New England area operating since 1983, was facing declining sales (over -10% per year) from an outdated brand image and a core customer base that was aging. This spot in particular, addressed the client's request to highlight their "no money down" deal.

This new ad that is making them appear more contemporary, fun, and more relevant to a younger Millennial audience.

They saw positive, increased comp sales.