The custom typeface, APF Display(Above), is designed for the logo and the whole identity system. Focusing on individuals and positive energy of their community and music, AFROPUNK Festival becomes unique and introduces its own visual language in a very playful way. Each element of the identity system works as a communication tool for them. For instance, on the backside of the accordion fold brochure that you get at a festival becomes a tool for protest, and the main poster series is designed to communicate the idea of who they are as a festival as well as a human rights movement. With the new identity system, AFROPUNK is ready to share new stories with the world.