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Blue Ahaya is a IPA beer with nautical theme. The name ‘Ahaya’ comes from the world “Arraia” in Portugues, which means ‘stingray’ in English. The package design contains two stingrays swimming in the ocean, wild and free, capturing the personality of the brand. The logo gives the impression of movement like ocean waves. The colours blue and brown reference the ocean and the sand. The shape of the label is inspired by the shape of a stingray.