Thursday Boots Co. Campaign

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Award: Silver

Professor: Mel White

School: Syracuse University, The Newhouse School; Syracuse University Newhouse

Student: Jack Lyons and Addie Christopher

Category: Advertising; Fashion

Country: United States of America

Award: Silver

Professor: Mel White

School: Syracuse University, The Newhouse School; Syracuse University Newhouse

Student: Jack Lyons and Addie Christopher

Category: Advertising; Fashion

Country: United States of America

Title: Thursday Boots Co. Campaign

Art Director: Addie Christopher

Account Manager: Gabrielle Guzda

Assignment

To create a print campaign for Thursday Boot Company that shows the boots' versatility in a shoe category that is usually occasion or season specific

Approach

People don't want a single purpose shoe for a multi-purpose life. With Thursday Boots, you can wear them as a stylish city shoe or a functional hiking boot

Results

The ridges of the sole of the boot are manipulated to show a wide variety of environments coming out of the sole. This shows that the boots are durable enough to be worn in a whole host of different circumstances.