To create a print campaign for Thursday Boot Company that shows the boots' versatility in a shoe category that is usually occasion or season specific
Approach
People don't want a single purpose shoe for a multi-purpose life. With Thursday Boots, you can wear them as a stylish city shoe or a functional hiking boot
Results
The ridges of the sole of the boot are manipulated to show a wide variety of environments coming out of the sole. This shows that the boots are durable enough to be worn in a whole host of different circumstances.
