Web Directions hosts multiple events throughout the year focusing on different discussions from the Web Industry. Handle Branding was commissioned to work on their 2015 conference - consisting of a large roll out of event collateral and signage. The conference had over 800 attendees and was hosted at Luna Park we took the opportunity to make sure every touch point of the event was considered and designed with this colourful and adaptive brand.
- Event Brochure - Calander of Events and Time table - Event Attendees Lanyards - Signage, including wall graphics, banners, drink signage and way finding graphics - Event Satchels - Floor Graphics
Our approach was to create an adaptive visual fabric that we would be able to use no matter what size or location. Bright and colorful flat colours helped lift signag that was in dark areas and standout from the dark.
The results where fantastic we where told it was the most uniformed and creative event branding they have ever had and by taking the risks of a more creative approach we where able to secure them as a client for future years.