Harmony Farm is a working farm that specializes in Equine Assisted Psychotherapy. The assignment was to create a logo that reflects the owner’s deep spiritual relationship with her animals — a mark that would embody cooperation, peace, and healing — and represent empowerment and reconciliation.

The visual result needed to represent a powerful trust — one that would allow breakthroughs of repressed fears and deep emotional issues. The caress of horse and human through the use of negative space conveys discovery and acceptance — a merging of spirits — to create newfound strength in a safe environment.

The logo was met with enthusiasm and was immediately embraced. It continues to be emblematic of the practice's success.