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The assignment was to communicate Dyson's brand promise of no loss of suction power in a fresh, new way than merely using just words to describe its main product benefit.
By turning a print ad into an interactive product demonstration experience for magazine readers, we delivered on the brand's promise of no loss of suction in an unexpected way.
Dyson has disrupted the vacuum category so much, that entrenched legacy brands such as Hoover has started trying to copy its patented root cyclone product design.