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Addison created the IFC 2014 Annual Report.
IFC’s challenge is to end extreme poverty by 2030. To deliver the greatest development impact for the world’s poorest, IFC has to create solutions that scale. While businesses in developing markets are thinking big they often lack the infrastructure, resources and technology to multiply their success. IFC sees the big picture and offers big solutions that boost prosperity for businesses, communities and regions.
We commissioned CGI illustrations to communicate their vision through beautiful, surreal landscapes.