Design a transit ad for nonprofit C/I(a not-for-profit organization that cultivates the potential of America’s youth by ensuring that all students have access to a high-caliber computer science education)

Create something that stops people in their tracks, inspires action and encourages everyone to learn more about C/I's mission to help at-risk inner-city youth.

Code is the simplest and strongest language invented by human, also it is what C/I wants to use to change the lives from poor community.

So in this design: the power of code (representing the technology) to change lives, the mission of C/I to stop poverty and the importance that people make actions are extracted into just one sentence in the form of a simple and classic "if else" JavaScript structure to create familiarity, awareness and an expression of urgency for both “tech” people and “non-tech” people to read and understand in seconds during commuting in NYC.

Finalisted.