Students were to gain comprehensive knowledge about a culture that they previously knew very little about. After extensive research, students designed the logo for the center that visually communicated the very essence of the culture.

The chosen culture was Iceland, or as it is commonly known, “the land of fire and ice.” The
design was drawn from the nature of Iceland, which is as diverse as it’s slogan suggests. I experimented with different abstractions of the two elements, and how those different abstractions could come together to create a cohesive mark.