In 2018 we were approached by local favourite Thai restaurant 'In The Mood For Thai' to help align their brand with their new menu and approach to Thai cooking — the aim being to revive and re-establish the business.
After our initial immersion and discovery phase we created a brand strategy, new name 'Two Monsoons' and visual language that would reposition the restaurant. By celebrating the fusion of artisan Thai food in the heart of Sydney's creative hub the new name and identity collides the richness of the two contrasting cultures in an exciting, vibrant and visually engaging style. Supported by a new fit-out from The Great Indoors and bespoke art from local street artist M-Lon.
The result — a unique identity design and environment that elevated the brand amongst its competitors.