An exciting global campaign for luxury drinks brand Chambord, titled Make The Moment Magnifique. The campaign shows that by adding Chambord to everyday unscripted moments with your closest friends, experiences can be elevated to something truly magnifique.
Using neuro mapping analysis Southpaw built a rich picture of the Chambord audience; 'The Pleasure Sipper' - those that live in the moment, who are buzzing with joie de vivre. They believe that life is for living and that every moment counts.
The campaign both excites and educates. Sumptuous product alchemy, black raspberries and a sensorial product descriptor educate and appeal to the audience. Playful sassiness, coveted and diversity all act to make this hyper relevant.