The course assignment requires students to develop a new mark/logo for a selected company and/or organization—in this case, YouTube, a video-sharing website.

The current YouTube logo is of course, well known—the website is the the highest-rated and most-watched video streaming outlet in the world. However, the current YouTube logo has become somewhat dated, and fails to reflect the unique communal/viral sharing aspect of organization.

In this logo concept, the individual subscriber/member is emphasized as a single “screen face”, to better communicate YouTube’s slogan, “Broadcast Yourself.” The screen face includes playful antennas made from the letters Y and T. This logo emphasizes that the fundamental strength of YouTube comes from their subscribes, because they are the ones who build the website (by sharing their videos, and by watching the videos of others.)