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- Award
- Silver
- Photographer
- Reuben Wu
- Client
- Audi of America
- Elicia Zank
- Kenneth Bracht
- Loren Angelo
- Category
- Automotive
- Country
- United States of America
- Title
- Audi A5 Cabriolet visits the Mars Desert Research Station
- Award
- Silver
- Photographer
- Reuben Wu
- Client
- Audi of America
- Elicia Zank
- Kenneth Bracht
- Loren Angelo
- Category
- Automotive
- Country
- United States of America
- Title
- Audi A5 Cabriolet visits the Mars Desert Research Station
- Creative Director
- Joel Kaplan
- Art Director
- Kyle Johnson
- Producer
- Justine Mar
- Head Of Production
- Tanya LeSieur
- Hair
- Joel Kaplan
- Equipment
- Camera, Lens, Film
- Director Of Project Management
- Holly Nicolson
- Director Of Client Services
- Carolina Cruz-Letelier
- Copywriter
- Reilly Schlitt
- Community Strategist
- Jessica Bedussi
- Co-Founder
- John Matejczyk
- Matt Hofherr
- Associate Producer
- Justine Mar
- Associate Partner
- Joel Kaplan
- Tanya LeSieur
- Associate Director Of Social Media
- Krystha Dart
- Associate Creative Director
- Jeremy Diessner
- Adam Arber
- Assistant Account Manager
- Kimia Rahmati
- Account Supervisor
- Henry Fernandez
- Account Manager
- Kathryn Macleod
- Account Director
- Ryan Pariseau
Assignment
Capture a series of photographs featuring the A5 Cabriolet for use on Audi of America’s Instagram, Facebook, and Twitter as daily, shareable content that stands out in the category.
Approach
People have seen the summertime convertible shoot. Beach balls, coastal highways, the wind in your hair. It’s been done. It’s rarely memorable.
Instead, we chose a location so otherworldly that you’d want the top down to take in the vastness of the breath-taking landscape. We journeyed to Utah’s Mars Desert Research Station to tell its story of scientists investigating what it would take to live on the Red Planet.
Results
With 1.8M combined engagements on Instagram alone, the A5 Mars series was an overwhelming success. It’s Audi’s second-best performing Instagram series of 2017, and fans were quick to fill the comment sections with how much they loved seeing the vehicle in such a unique location.
