Capture a series of photographs featuring the A5 Cabriolet for use on Audi of America’s Instagram, Facebook, and Twitter as daily, shareable content that stands out in the category.

People have seen the summertime convertible shoot. Beach balls, coastal highways, the wind in your hair. It’s been done. It’s rarely memorable.

Instead, we chose a location so otherworldly that you’d want the top down to take in the vastness of the breath-taking landscape. We journeyed to Utah’s Mars Desert Research Station to tell its story of scientists investigating what it would take to live on the Red Planet.

With 1.8M combined engagements on Instagram alone, the A5 Mars series was an overwhelming success. It’s Audi’s second-best performing Instagram series of 2017, and fans were quick to fill the comment sections with how much they loved seeing the vehicle in such a unique location.