For the brand image, the team change the major color used from stagnant gold to crystal white, which conveys a feeling of clearness and purity, which is exactly what consumers pursue from skin-care products. For the brand logo, the team adopt the serif typeface to make it more striking and highlighted. For the embolization of the brand, the team chose the purple flower of iris to represent the brand, which is thought to be mystery but pure and innocent. All these changes are made to build up a brand image with a sense of high-class and fine quality.
With regard to the product’s packaging design, a few aspects are worth mentioning. Inside the cap of the bottle, a tridimensional iris sculpture is created. Iris is a special species of flower with 3 petals, 3 calyxes and 3 stigmatic lips. Seeing the botanical trait of iris, we can tell that its figure is unique and highly recognizable. We epitomize the shape of iris and illustrate it into a piled pattern of 3 layers, each with 3 petals, which conveys a sense of layering and vintage, and also symbolizes a spirit of the enterprise. The glass bottle of minimalist style is made to match with the exquisite crystal cap.The flower is shining and sparkling in the middle of the crystal acrylic cylinder. The three equilateral triangle structures, stacked up in a decussate way, strengthen the sense of stability, which suggests a long-lasting glamour. The cap with appropriate weight can be used as a delicate paper-weight. As a spiritual symbol of the enterprise, we try to keep the figure concrete to maximize the value of the brand.
Apart from the cap and the bottle, the outer package is also created to be produced with fine-quality paper, with embossing effect. The water painting is printed in bright purple, which makes a sharp contrast to the white background. Hence, the brand image of iris is emphasized. In addition, a few boxes can be laid out as a whole picture of the beautiful iris on it, which will attract consumers’ attention when piled up proper in goods shelf.
