To encourage young city-goers to be excited to ride Bird Scooters and comparing the experience to that of other modes of transport.
Approach
Inspired by commutes around the city and how busy the world of car transport is. From traffic to other noisy billboards, it can get very claustrophobic. This is one of the best reasons to ride a scooter, the freedom you feel in the air is a focus of the campaign. Highlighting how calm in contrast riding a scooter can be.
Results
A breathy, innocent experience. The main focus was to create a freeing visual that is a break from the world - much like that of riding a scooter through the city.
