Exhibition 'A to Z' was a collaboration between New York-based Korean artists and artists based in Seoul. As a design director of the exhibition, I had to make an exhibition design and identity system including brochure, banners, and poster.
Approach
The exhibition title 'A to Z' implies 'From beginning to end, the full range of arts'. Based on using CMYK colors, which contain every range of physical colors, I created a visual language that represents all spectrum of arts.
Results
Due to the integrated exhibition identity, the whole atmosphere and works of the exhibition hall were in perfect harmony.
