BMW Connected – Seamless

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Award: Silver

Professor: Niklas Frings-Rupp

School: Miami Ad School Europe

Student: Kushal Birari

Category: Film; TV/Web Commercials

Country: Germany

Award: Silver

Professor: Niklas Frings-Rupp

School: Miami Ad School Europe

Student: Kushal Birari

Category: Film; TV/Web Commercials

Country: Germany

Title: BMW Connected – Seamless

Copywriter: Philip Ziegler

Art Director/Student: Kushal Birari; Stefan Rotaru

Assignment

Connectivity is key for car brands. But when people think about digital leadership, BMW is not yet top of mind, How can we change that?

Approach

We create short and exciting online videos to engage our busy target group. The seamless animation shows how smoothly BMW Connected fits in to their digital life. Together with print ads and a microsite in the same style, we engage our audience to download their personal mobility companion.