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Our assignment was to tell a story that captures the Virginia Beach brand and what it truly means to Live the Life.
Working off Virginia Beach's brand pillars of acceptance and joy, we began with a simple human truth–we all want to feel like we belong. That’s the root of "Living the Life"–finding your place in Virginia Beach's coastal culture and reaching your potential, if only for a vacation.
We were able to tell the story of two Virginia Beach locals, who were also our talent in the film, who don't let physical challenges stop them from sharing their unique connection with each other and the beach.
Virginia Beach’s Grommet Island is the only oceanfront special needs playground that exists in the country, so it made the perfect backdrop to bring our story to life.
The Virginia Beach community embraced the concept. It successfully shed light on the little things we can so easily take for granted, like walking on the sand, and celebrated Virginia Beach's accepting coastal culture.