The project is a Korean makgeolli brand design for millennials.
In Korea, "makgeolli" is a traditional Korean liquor that is made from rice and has been eaten for a long time.
Millennials who are sensitive to trends these days prefer a variety of flavors and trendy designs to traditional designs and flavors.
This design is differentiated in that Korean makgeolli has a variety of flavors and cute characters that millennials like these days rather than the image of traditional liquor.
The character in Makgeolli is a character that utilizes rice, red rice, peaches, and strawberries, and shows the taste of Makgeolli intuitively.
I expressed the design in the hope that traditional Korean liquor will attract attention from the millennium generation.

Millennials value what is shown to others and prefer a variety of flavors and unique designs.
Since most of the designs of makgeolli were designed using calligraphy to emphasize traditional liquor, it was imprinted as an old image for the millennium generation, and makgeolli was strongly recognized as an old and old liquor.
Although makgeolli is a traditional Korean liquor, it has been shunned by millennials these days.

Through this design, makgeolli was designed to let millennials know that alcohol with various flavors is possible, not traditional liquor made only with rice.
In order to intuitively show various flavors, characters using rice, red rice, peaches, and strawberries were created.
Using neat letters and characters, it designed a hip design that millennials like.

Makgeolli, which has been shunned, has been able to inform millennials that it has various tastes and types.
The cute character was loved by millennials, and it is convenient to know the taste of makgeolli intuitively.
Through this design, makgeolli gained the same status as wine, liquor, soju, and beer among millennials.
The liquor that millennials are paying attention to is now makgeolli, and the history of traditional Korean liquor continues.