This project entails the invention of a packaging system for an original product line with various components, or a grouping of products that relate to one another in some way. The problem must be clearly defined by establishing the verbal context (the name of the product line and it's various components) and there should be an interesting and relevant idea in place that addresses both the functional considerations and the visual opportunities in response to the established problem.
The product line is named Moon Rise Seafood Alaskan Fish Gift Set. Moon Rise is a reference to the effects of the moon on the tides and fishing conditions. This gift set is intended as a souvenir for tourists to buy when they visit Alaska. It features sustainably sourced fish and caviar, packaged in resealable and reusable tin cans. The wooden fish skeleton basket was designed to be functional packaging that also served as an eye-catching display piece when the wrapping paper layers are removed. The tin cans’ illustrations are minimalistic so that they mimic the design of the fish skeleton head. The outer packaging features the brand’s blue palette paired with wooden textures, contrasting with the bright, color-coded can labels within.
The wrapped fish skeleton packaging system serves as a functional and relevant answer to the problem defined by the product line’s name. It makes this gift set functional by keeping the cans sealed inside and easy to carry with the dorsal fin handle. The skeleton also makes the gift set a visually interesting display piece for customers to showcase before opening the colorful canned fish products.