After shocking the baseball world by going all the way to the 2014 World Series, the Kansas City Royals had reason to be proud. Their improbable, record-breaking journey through the postseason electrified the fan base and created a new generation of loyal followers who had never seen this kind of success from the boys in blue. The billboard was designed to highlight one of the team’s greatest attributes: Speed on the base paths. On the board, we see the legs of Royals base stealer Jarrod Dyson as he dashes toward second base. The soles of his shoes are glowing with heat, and the billboard is left burning in his wake. To execute the design, the billboard structure and vinyl were actually burned, and then accentuated with rope lights to create the effect of burning embers.
