Develop an identity system for the 2018 New Interfaces in Musical Expression conference.

For the logo, we created letterforms based on Bauer Bodoni, but with the serifs mostly removed, to create a more vertical rhythm, similar to that of notes on sheet music. The reflection of the mark is the embodiment of the conference theme, “Mirrored Resonances.” The supportive imagery is a processing-based sketch that runs in a loop on the NIME website (in a black theme at night and a white theme during the day). The forms relate to the sound waves, connecting the visuals to what the audience will hear.

In all, the mark ties to music and "mirrored resonances"