Bank of America is among the 10 biggest banks in the world. Their brand identity, however, is still unrefined. When researching, I came across some missing brand attributes: the identity was not friendly or reliable.
I redesigned the logo, color palette, letterhead etc. I, then, came up with an idea for a new campaign. My aim was to show people that BOA is friendly, creative and reliable. To achieve this, I explored the concept of "forgotten values", fun things that we did as children that we reminisce. I identified four such values: playing with marbles, spinning tops, looking for images in the clouds, and making hand shadows. I designed four posters, one for each of these ideas. The poster with the marbles is my favorite.
