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To create a print and online narrative illustrating how BlackRock's strong foundation and fiduciary culture has allowed the firm to adapt, excel and anticipate change to create better financial futures for their stakeholders.
Dynamic 3D graphic typography is woven throughout the book and online experience to highlight key statistics and points of differentiation.
Video segments compliment the narrative while interactive charts allow users to engage with the content, allowing them to zero-in on content most relevant to the user.
A responsive, interactive site that can foster continued engagement with target audiences throughout the course of the year.