ODD is a plastic-free hair care product line designed to be bold, colorful, and show novelty. Our target audience is the millennial generation and Gen Z, study shows 83% of those 44 and under were willing to pay more for sustainable packaging, and most of them have not used a shampoo bar yet. We hope to use this opportunity to attract more people into the bar prevalent trend, provide a simple, innovative user experience with natural ingredients for customers, and less waste on the earth.

ODD is not odd.

Using plastic bags is not odd, but odd for the environment; throwing away plastic bottles is not odd, but odd for nature. We are the opposite of odd, we are PLASTIC-FREE.

The unique three-level capsule structure and playful, colorful, modern look attract young audiences while protecting the environment by using plastic-free materials such as recyclable aluminum/stainless steel for the canister and paper board/paper pulp for the boxes.