To design a key visual element for identification and representation of the Password: Printmaking a European project designed by six European institutional partners on contemporary understanding of printmaking, graphic arts. With the traveling exhibition as the main and most visual part of the collaboration.
Conceptualization of symbolically charged visual identity which could be applied at the same time as a logotype or a key visual of the project. Which would illustrate means of reproductibility and graphic art in its broadest sense. And would equally represent all six institutions and collaborating artists. The letter constructed frame became the mean of communication of the activities and project’s progress.
The clients and its partners contentment and consistent use derived from achieved versatility and applicability of the identity solution.