This assignment will focus on the research, development, and refinement of four (4) conceptual “letterform” logo designs.
I approached this assignment by combining a question mark and a pirate's hook. I then decided to develop the brand into a board game about pirates and treasure hunting. The type and color of the type was chosen to represent sand, and the color of the hook represents water.
The resulting brandmark, Puzzles & Plunders is an ideal logo for a pirate themed boardgame. It is simple, effectively conveying the idea of a pirate island and the hunts for treasure you'd expect from the pirate genre.