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The goal of this project was to create a logo for Cloven Wool, a clothing store that directly scoures its wool from small sheep farmers in the United Kingdom.
The design for the branding of Cloven Wool was to portray a more youthful approach to wool while still being clean. The white was used as a universal base for the three principle colors, with the green as the primary for the brand.
The end products were successful overall with that fun but elegant style.