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The design challenge was two-fold: Expose our philosophy and culture to the world. And evolve our brand from a US agency to a global network.
Loud and meticulous. Using this design aesthetic, we tailored the art, copy and code to the brief. The work was placed front and center, taking color cues from client brands and allowed to live uniquely while still feeling cohesive to the look and feel of the site. The intuitive, liquid-responsive site was designed with no sacrifice of content between mobile and desktop experiences. What you can see on a desktop machine, you can see on your phone.
We track buzz from Twitter, Facebook, blogs, forums and news articles, and run it through an algorithm to determine progress toward a daily goal of Hoopla. And we’ve made it public for anyone to see what our work is owning up to.
The site communicates our vibrant brand and culture through art, copy and code. It brings to life our new CI in a fresh, digitally-focused way.