The objective for this project is to create a packaging set that aligns with the current existing brand identity of Aesop, which highlights the original natural and luxurious feeling while retaining a minimal yet environmental friendly look. Ultimately, this is a set that takes care of both functionality as well as aesthetic.
The material cardboard was chosen not only because its cost effective but also environmental friendly. While not being used, they could stack flat under the counter until customers make their purchases. On the other hand, its sturdy nature makes it the perfect packaging to absorb the shock while carrying the ceramic tableware home.
A beautiful set of tableware packaging collection is designed which aligns with the aesthetic of Aesop while offering the customers a completely novel experience of taking their products home. Introducing a elegant yet inexpensive way to modern packaging.