The goal of this project was to create a logo for the brand Emperor, which is a fashion forward apparel company that provides brisk looks and elegant clothes for both men and women.
The process began with creating a word list of objects related to the brand, then creating thumbnails to later create roughs of unique conceptual solutions. The chosen mark showcase the morphing of the two main brand objects: Shoes and a Penguin that represents adaptability.
The proposed brandmark is successful because it uses positive and negative space to capture the slick appearance of a penguin and dress shoe. The black and white color scheme keeps the company’s appearance bold yet elegant.