Create a print campaign for Cheap Jack’s, a vintage clothing store in New York City
Many people buy vintage because they want to live the stories the pre-existing owners have lived. They want to be transported to another era. They want to become another person. It is the ultimate store for role playing.
Introducing Cheap Jacks, a vintage clothing boutique that provides the most authentic items from the past. With the right clothing and accessories, even animals can become a believable figure of the past. I have incorporated elements of a vintage photograph to add to the authenticity of these “individuals”, who all seem to have thousands of stories to tell.