The student was tasked with rebranding an established historic hotel called The Farrington Inn in Boston Massachusetts. The goal was to create a modern appeal to the historical guesthouse while also keeping the charm of the original colonial building at the forefront.
First, a hypothetical creative brief was drafted from the client's point of view. The target audience, brand voice, and intentional usage of the rebrand deliverables were identified. Research was then conducted to identify significance of the historic building and how to combine the historic charm of the colonial building with a modern and fresh rebrand.
Overall, the hypothetical rebrand was a success. The Farrington's new brand image and voice achieves the goal of eluding to its historic background while also presenting a new and inviting atmosphere for future guests.