All Saints pays homage to Trappist brewing which occurred as early as 1664 in Monasteries across Europe. The name All Saints originated from the Catholic Feast Day in which a large celebration is held to remember all those who are deceased. The design of the identity and packaging has an old style feel combined with modern patterns to emulate a mix of old and new. Although the patterns seem modern they are in fact stylized illustrations of historical church ceilings found throughout Europe.