The font is more of an emotional approach than the functional because as a description to explain this typeface, Bloom* is the font that helps your idea bloom on a space like blank paper. So when I developed this font, I mainly focused on the emotional background, and the thought behind the typeface is from the quote “It is time for you to bloom yourself.” But if I were to make the rational appeal, I would say it is a natural-shape serif seeking co-existence. Like when a flower blooms, the process does not make a big noise, and it slowly happens without anyone knowing. So functionally, I got some inspiration from that part in nature, and I wanted to make a natural shape font that blooms around us without even realizing it. The specimen poster contains the overall feeling of Bloom*. The poster layout was inspired by the plant encyclopedia to introduce each character as if they were blooming.