Bloom is a typeface for people who want to bloom their imagination in empty spaces. Inspired by the harmony of nature and unpretentiousness, Bloom has the delicacy and flourishing its charm gradually and steadily. Combining the tenderness of transitional typeface with the modern's structural cohesion, this serif typeface features natural harmony with prominent contrast. Like Mother Nature, which blooms so naturally that you do not notice, the typeface will help you bloom your talent and imagination on the blank paper in a very gentle way. Bloom will shine even more when you try to convey the feeling of a splendid festival in nature with pure beauty. Just like the harmony of nature that bloomed beautiful flowers little by little without knowing it, with Bloom*, the beautiful you will be blooming gradually on the surface.
The font is more of an emotional approach than the functional because as a description to explain this typeface, Bloom* is the font that helps your idea bloom on a space like blank paper. So when I developed this font, I mainly focused on the emotional background, and the thought behind the typeface is from the quote “It is time for you to bloom yourself.” But if I were to make the rational appeal, I would say it is a natural-shape serif seeking co-existence. Like when a flower blooms, the process does not make a big noise, and it slowly happens without anyone knowing. So functionally, I got some inspiration from that part in nature, and I wanted to make a natural shape font that blooms around us without even realizing it. The specimen poster contains the overall feeling of Bloom*. The poster layout was inspired by the plant encyclopedia to introduce each character as if they were blooming.
The finalized typeface has been converted to .otf format, including all alphabets, numbers, and special characters so that it will be able to use as an actual font. In addition, Bloom*'s poster and process books that used the font as actual executions were evaluated to contain the characteristics of the typeface well and help the understanding of the font.